Surviving Google's Aging Delay
I thought I had a good idea of how to conduct SEO. So when I launched RoadRaceResults.com in March I wasn't too concerned about getting near top search engine ranking, especially since site has specific target keywords. Daily I checked but I was still lost on page 6 or 7 in Google.
However, for many results searches I was already #1 in Altavista and MSN.
Altavista Robbie burns 8K results
It would be a huge boost to my business if I could get that sort of ranking in Google. What is going on with Google? I started working on incoming links and kept monitoring my ranking but no improvement.
Then I discovered that Google has put an aging delay in place that prevents new sites from getting ranked. (read more about the Aging Delay...)
Apparently it will be 6-8 months before I start to see top rankings. However, I am reading that taking out a Google AdWords ad will immediately remove the aging delay. If so, then Google has abandoned their role of impartially indexing the web. These are dirty tactics but I guess Google is a business and they are free to do anything they want to generate revenue.
I'm going to do some more research to find out whether I need to advertise on Google if I want to receive a high ranking, especially in the first 6 months.
The other thing that can c be done to jump start indexing in Google is to make use of existing domains you may have that are old enough to be indexed. I have several, two of which receive top ranking for certain keywords.
www.qwikpage.com is the site that I launched last November as a resource for other software entrepeneurs who were just starting out like me. There are several keyword combinations related to microISVs and software entrepreneurs that I get top ranking. So I could piggy-back on this site to get some good rankings to my RoadRaceResults.com site.
I also, have been managing www.RunningClub.ca for a few years now (although it's fairly stale lately). I can get top search ranking with this site as well. This site would make more sense to act as a Google Search front end to RoadRaceResults.com since the topic is similar.
This makes me think, if some microISV out there wants to take over a site that gets hits from software entrepreneurs then I would consider transferring it at a very low cost. It has consistent medium-level traffic, is indexed well by the search engines and has many incoming links. Contact me if you think you would like to take this site over... www.qWIKpage.com